Jens Becker has been an exhibitor at the International Frankfurt Cider Fair since 2009. With his cider shop, he has realised the vision of a cider vinotheque, which is attracting more and more imitators and forming an important segment in the stationary trade. He has been a permanent member of the Cider World Advisory Board since 2017, where he advises Cider World with his marketing expertise and vision far beyond the horizon. He provides a lot of impetus for the further development of the cider scene and Cider World Frankfurt. He not only organises unforgettable tastings during Cider Week Frankfurt, sometimes in combination with cheese. He provided decisive impetus in the development of the Cider World Awards and Cider World Academy. At the Academy, he holds marketing seminars and helps young cider makers to market their ciders and ciders properly. Many producers also trust his judgement on new product ideas.
